RT
Roger That
Quick, actionable agency tips from Roger based on what he’s seeing work (and not work) across the agencies he partners with every day.
Segment · Quick tips
Dossier · About the show
Classification: public
AGENCY inTELL is a podcast for digital agencies looking to level up: across business, technology, and the realities of running and growing an agency.
Hosted by Robbie Adair and Roger Williams, the show is built on real-world experience, not theory. Robbie has owned and operated a successful agency for over 24 years, navigating everything from client growth and team scaling to evolving technology and shifting markets. Roger brings the perspective of a former agency owner who now works closely with agencies every day as an Agency Partner Manager, giving him a front-row seat to what’s working (and what’s not) across the industry.
Together, they combine hands-on agency experience with a broader view of the ecosystem.
Exhibit A · Hosts Adair & Williams
Exhibit B · The vision
Mission statement
Agency life is different. It’s fast-moving, demanding, and constantly evolving. And while there’s no shortage of advice out there, there’s not always a lot of real, practical insight from people who are actually in it every day. That’s what AGENCY inTELL is about. No fluff. No theory. Just real conversations, real experiences, and real strategies from the agency world.
Both Robbie and Roger are active in the agency and tech communities, regularly speaking at industry events and working directly with agencies across a wide range of projects and challenges. This podcast is an extension of that work: sharing what they’re seeing, learning, and applying in real time.
If you run, work in, or support a digital agency… you’re in the right place.
What we deliver
At the core of AGENCY inTELL are in-depth guest interviews: agency owners, technologists, and industry experts sharing real insights from the field. Those conversations are the meat of the show.
But it doesn’t stop there. Each episode also includes focused segments designed to deliver quick, actionable value:
RT
Quick, actionable agency tips from Roger based on what he’s seeing work (and not work) across the agencies he partners with every day.
Segment · Quick tips
RR
A spotlight on tools, platforms, and tech Robbie actively uses inside her agency to streamline workflows and keep operations running smoothly.
Segment · Tools
R&R
Practical insights on mental and physical health to help agency owners stay focused, reduce burnout, and maintain long-term sustainability.
Segment · Wellness
Persons of interest
Two agency veterans. Full dossiers below.
Robbie · Robbie's Radar
Co-host
Agency owner, 24+ yrs · Media A-Team / OSTraining
Robbie has owned and operated a successful agency for over 24 years. She brings the operator's view: hiring, pricing, client reality, and the tools that actually survive a Monday.
Since Robbie completed her B.A. in English, she has naturally been working in the IT industry ever since. For 25 years she has been Owner/CEO of Media A-team, Inc. She has worn many hats over the years: IT manager, director of operations & training, software trainer, web designer, project manager, lead sales, social media manager, director, producer, editor, writer, and graphic artist, to name a few.
With experience on multiple platforms, she has worked with many pieces of software (including AI) and many web technologies. Robbie is also OSTraining.com’s CEO and has developed more websites than you can count using WordPress, Drupal, and Joomla. She often serves as consultant and project manager on React/Filament and Laravel/Tailwind application builds, and speaks at events on web and AI topics across the country.
Connect with Robbie on LinkedIn →
Roger · Roger That
Co-host
Partnership & Community Manager, Kinsta
Roger believes the best technology is built around people. After more than 20 years working on the web, he’s most energized by helping others discover how technology can create opportunity, independence, and meaningful careers.
Based in Southwest Colorado, Roger organizes the Durango WordPress Meetup and regularly connects students, agencies, and creators with the broader open-source community. He’s especially passionate about making the web feel approachable for newcomers.
Outside of work, you’ll likely find him on a bike or exploring the mountains.
Connect with Roger on LinkedIn →Guest request · Open call
Run an agency? Build for agencies? Have a story the rest of the industry should hear? Tell us and we will get you in the studio or on the scene.
Wanted
Agency owners · builders · partners